Visit to the Spring Fair

Yesterday I visited the Spring Fair, Jewellery and watch show at the NEC Arena in Birmingham. I visited the show mostly for research purposes to see what the latest trends were and what style of jewellery was on sale there to see if my style would fit in with the show for the fututre. I also had a great time talking to the exhibitors there and taking in all of the advice that they had for me for when I leave university.
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I also attended a talk on marketing towards the 'millennial' market by Sarah Jordan and learned some very interesting facts.
If you like to know the odd stat then these are for you! 

• 38 % of 16-24 year olds are very loyal customers as they prefer to buy branded products
• 55% of the millennial generation will pay more of a quality product that will last rather than choose the cheaper option.B

This advert by Forevermark isn't aimed at either the female or male market it is aimed towards both and the hashtags are more prominent than the ring 

• This is what the 'Millennial' market focus on and seek the all important 'like' with.
• Sarah Jordan focused her message for retailers to change the way they go about the purchasing experience in their shop; making it more of an event as this is what will be noted on social media get your business talked about.
• 3 in 4 of the ‘millennial market’ would rather pay for an experience than simply just a product.

I'm a part of this generation even I don't that I'm aware of the power behind social media and how much effect it can have on a business if you use it creatively.

• This is definitely a marketing tool that I should focus on for the future of my business.

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A trend that I found at the show was for Rose Gold jewellery; almost every stand that I went to.From 'Dower and Hall' right down to the independent designer/makers at the show; they mostly had at least one item in rose gold on their stands. 

• What draws you to Rose Gold? Why do you think it's becoming so popular? (feel free to comment below)